If this thing sells even slightly as well as the iPod, us knuckle-dragging component fans are in for some major flak from the Hi-Fi's owners: Apple Hi-Fi Looks like a hi-end boombox to me, though I'll admit based on Apple's attitude I bet - for what it is - it sounds pretty good. And it (sort of) has multiroom capability. Though for $350, you could buy a 50watt/channel Onkyo stereo receiver and a small pair of decent quality 5" woofered (is that a real word? ) bookshelfs which I bet would easily outclass the Hi-Fi's sound.....but then again, you can't take such a system with you. BTW: anybody else think the styling of this thing sort of looks like something from the set of 2001: A Space Odyssey?