My recent trip to the "bigbox" electronics store made me realize how bad I need a new tv. I pretty much narrowed it down to the Toshiba 36hfx72 36" or the Sony equivilant (XVR?,XRP?). Anyway, the sales schmo was really pushing me to the Toshiba (set up in different aisles so I can't compare side to side). Both are 36"HDTV flat screen, both "top of the line" for the brand in that category. My problem is, schmo knows more than me about TVs (the horror!), but I feel like he's pushing me one way because they may have larger mark-up on the Toshiba (common practice of these thugs). He says he has the Toshiba (never heard that one before). So what's the opinion on Toshiba? specifically flat screen HDTV. Or what would be a better brand? Also, do I need the Cinema Series if I have 5.1?...are there other advantages besides improved speakers? Last of all, I've found this TV at online sites for much cheaper...throw in free shipping and no sales tax and the savings are big. Any opinions on buying TVs online?