Ok, I've been slowly upgrading my theater for a couple of years noe. I've had my mits. HDTV for 2 years now, hooked up to a DST-3000 for high-def, and I recently added a Denon DVD-3800 to the mix and it occurred to me that it's probably more than a little silly to have thousand dollar components hooked up w/ $20 radio-shack gold-series audio cable (that's what I'm currently using for my component cables for HDTV and DVD). Back when I was building out my system, the majority thought around here and AVS was that the radio shack gold series were indeed 75ohm and at 1 meter runs, they were as good as you really needed. I'm willing to accept now that I can achieve a better picture w/ some nice cables. So I'm looking for a recommendation here, I've seen Zu and of course Better Cables mentioned pretty highly. They're about the same price, would anyone recommend one over the other? What about the cheaper canare/belkin offerings (heartlandcables.com, rhinocables.com or wickedcables.com)? Does anyone believe there's an appreciable difference btwn zu/bc and the others?