I have a 48" RP Sony in my den and have enjoyed it for several years. We have DirectV and use Tivo/DVR and watch DVD movies....no real gaming. My den receives alot of natural light (wife and I hate curtains) so reflection is an issue. My viewing distance from tv to sofa is approx 14-15 feet. The wall can accomodate a large tv and this one has to last me a while. I want 1080, the biggest/best LCD or 60-65" plasma. The negatives I have for plasma are my room lighting issues, burning effects and higher cost. I get excited everytime I see the Pioneer Elites over at Tweeter here in Houston. The negative I see for LCD is size. Is 40-45" the max on these units? Brand-wise I'd be looking at Sony, Pioneer, LG and Mitsubishi. I'll be visiting my local Tweeter soon. Been to CC this week and got confused with all the types of sets. Help me pls.