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THX unveils 35th anniversary Deep Note trailer

Discussion in 'Movies' started by Martin Dew, Aug 21, 2019.

  1. Martin Dew

    Martin Dew HTF News Editor

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  2. Sam Posten

    Sam Posten Moderator
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    Boooooring. All the months of build up hype and they went from iconic to generic and didn’t improve on the original
     
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  3. Message #3 of 11 Aug 21, 2019
    Last edited: Aug 21, 2019
    Lord Dalek

    Lord Dalek Producer

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    Of course with the amount of THX theaters being a fraction of what they were 20 years ago (thanks to the great Regal purge of the early 2000's), it's not like anyone's going to see this.

    EDIT: Also wasn't THX's 35th Anniversary like last year?
     
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  4. atcolomb

    atcolomb Screenwriter

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    Looks like we have seen that before...nothing new and boring too.
     
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  5. steve jaros

    steve jaros Supporting Actor

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    Is it just me, or does THX seem to have a lower profile in home and public theater than it did say 15+ years ago?

    In the late 90s and in to the 2000s you heard a lot about THX, but not any time recently. I'm sure it's still a big thing in actual movie productions, but in the public eye?
     
  6. Martin Dew

    Martin Dew HTF News Editor

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    THX had the chance to rule the world when it came to theatrical audio, premium large format cinema, and the evolution of residential AV.

    Unfortunately the management thought it was more prudent to pour the company's resources into car audio and headphone technology in the early 2000s after Lucasfilm sold the division, completely diluting the core message in the process.

    They took their eye off the ball and are pretty much a spent force now (pardon the pun).
     
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  7. Lord Dalek

    Lord Dalek Producer

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    When Lucasfilm sold off their remaining shares of THX to Creative Labs in the mid-2000s that was pretty much the end. Few, if any, theaters these days are built to their certification specs, and most of the ones that were in the 80s and 90s chose not to renew. Its dead.
     
  8. Brian Husar

    Brian Husar Second Unit

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    Well they do certify all of Cinemark’s XD theaters. But that’s only the Cinemark chain. Also they just announced the first official THX PLF theater which is coming soon. They had a q and a on Facebook last year and I asked if they were going to get back into certifying Blu Ray’s and 4K discs. No response. Seems like they are just interested in certifying concert tours like Beyonce’s Formation tour and Arrowsmith’s Vegas residency. But hey, I love my Logitech THX certified home theater system. Not Atmos but for the price it’s awesome. Wish Lucasfilm never sold.
     
  9. Mark Booth

    Mark Booth Cinematographer
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    I've got THX home certified gear so the new trailer will be playing in MY theater! :)

    Mark
     
  10. Jonathan Burk

    Jonathan Burk Second Unit

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    For those who are interested in the history of the original Deep Note and how it was created, this is a great podcast:

    https://www.20k.org/episodes/thxdeepnote
     
  11. DaveF

    DaveF Moderator
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    THX has been irrelevant for home and cinema for the past decade or more.
     

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