Taken from a respected company's catalogue, good through 4/15/02. My comments are in italics, but the ads are presented as they were printed. ----- Improve bass with Monster Cable's M351 subwoofer interconnect Take deep bass to the limit by (sic) with Monster Cable's M351 (wow... this thing must have active equalization or something built in!) ... The smooth extended frequency response and ultra-low noise floor bring exceptional punch and realism to soundtracks and effects... THX certification ensure enhanced home theater performance (it's the first time I've ever heard about cables not performing well in the 16-120 hz range. You learn something new everyday, I guess.) ----- ----- C. Cardas High Speed Digital Cable - Now even better! Tames the bright edge (it must perform some incredible DSP, this cable!) of many digital systems and adds a touch of midrange warmth (and if it doesn't, then the cable designers are geniuses. They actually perform precise DSP-like calculations with a piece of wire?)... ----- ----- B. Improve the sound of electronics with Cardas Quadlink Cord Audio innovator George Cardas was one of the first to discover the sonic benefits of using premium power cords to improve the performance of high-end audio components (I'm pretty sure this Cardas guy also rewires the entire electrical installation with his "premium" cables, and then makes sure all cabling from your house to the power company is exactly the same as the one he uses. Since, you have to agree, a lower quality cable anywhere in the installation will negate the benefit of a 6 ft. "premium" power cord)... ----- ----- Kimber Kable AGDL Silver Digital Coaxia! (sic) Cable ...reports AGDL excels "in the retrieval of detail" and offers "extended and powerful bass" (Correct me if I'm wrong here. I assume the only difference between digital cables comes from jitter. Can jitter be responsible for a lack of "extended and powerful bass"? Don't think so.) ----- ----- C. AR Master Series Digital Cable Enhances Movie Dialog ...provides the proper bandwith (So all other digital cables can't offer the 384 kb/s - 1.5 mb/s bandwith required for PCM / Dolby Digital / DTS surround?) to deliver dynamic, sound (sic) to enhance dialog inteligibility (Heresy! Isn't a cable supposed to be "transparent, neutral and invisible"? Which one is it? Again, is there a DSP that decodes the surround signal and boosts the center channel? Black magic, I say!) in home theater systems. ----- The list goes on and on. I can't and won't say there aren't any real, perceived differences between cables, BUT as long as they are being advertised as magical "cure-it-alls" for any and all system defects, I'm not buying them. This is so much like "the man who makes potions at a travelling show". Because, you know, if those cables can really do all they are supposed to, then the first thing I'd do would be to re-wire my entire server & cluster installation with them. I can imagine what Cardas and his gang would be telling me: "Install my cables! They'll boost your bottom line! They'll make your income seem bigger and your loses be smaller! Your audits will come out OK! People's e-mail will seem more cheerful and happier!..."