I just got a demo DVD from Suncoast that includes the first two episodes of season two of "24". It also includes a coupon for up to $10 off the purchase of the first two seasons of "24". I never watched "24" or really had any desire to do so, but now I have two full episodes that I can watch at my leisure to be able to make a fairly informed decision and a $10 coupon if their little bait works. I don't think that this will be enough to interest me in buying "24", but it could work with other series. As far as I'm concerned, this is some brilliant marketing. Any thoughts?