I know there are some other brave souls on this board braving B&M's and show rooms to find a new HD RPTV so here's a report of my evening at Best Buy. I went in at lunch and they had the 50H81 which I have been waiting to seen in person for a while. I returned after work armed with VE and "What Women Want". I was able to convince an employee to hook up a DVD player. To my surprise he grabbed a JVC progressive model and a monster component cable and hooked it up for me. Sweet! So I went straight to Chapter 15 and set colors,contrast etc. Contrast came down from 100% to about 35. Brightness was left a little high to compensate for the lighting conditions. The set had different readings for the 2 pluge patterns. The 1st one was easier to set than the second one. This is the same as my Panny and I think this means it doesn't hold black? After fighting with the DVD player to set it to a 16x9 ratio I was able to view the VE demo material. It looks pretty good. I hesitate to say excellent because I think some of the material has different quality film material (varying amounts of grain). I have not noticed this on my 32". I did notice it on the 50". Several of the scenes that seemed of better source were great. (I was sat 8 ft away as this will be my viewing distance). I then threw in "What Women Want" and sat back. The picture was very good once I did a 9 point conversion (I really needed a 64 point conversion). Blacks were good and the picture was smooth. There didn't appear to be a huge red push to my naked eye. I did notice that at 8ft I could see some grain at times. Not that this was a bad thing. I think my Panny Rp91 and a good component cable will give better results. To the negatives. No real sinking of the connections on the back for those of us with large cables. Thats pretty standard from what I've seen recently. The screen has a bad geometry issue: bottom left. It bows down towards the edge. BB employee said he thought the screen looked warped. If thats not the case menus would need to be explored for geometry controls. I left the biggest for last. SVM was highly noticeable on this set. Highly annoying as I don't notice it too much on my 32". I really hope there is an alternative to disconnecting the wires from the board. Once I was satisfied I flicked back to the digital BB loop and the set looked better than the rest. Different but better. Overall I was impressed with everything I saw. Good picture, good menu system and solid looking chasis. The only negative that sticks out for me is SVM. I'm close to buying this set and will be going back tomorrow with my wife for another look. Anyone who wants me too check out anything let me know. I'll update the thread after my second viewing.