alan-g
Auditioning
- Joined
- May 27, 2001
- Messages
- 8
I wrote on this forum some time back that rental windows for DVD was close at hand, I was wrong. But now it is starting to gain momentum again. BB's revenue fell sharply in the 4th Qtr and they attribute that fall to people buying DVD.
Other factors that will precipitate a rental window
**stores are starting to buy less high priced VHS= less revenue.
**A sad fact is that people are burning DVD's with DVD burners.
***international territories have a rental window.
This is a quote from an article in video business magazine.
"Even if consumer spending stays strong, the shift to DVD and cheaper inventory could make supplier revenue plummet, Adams said. In that case, studios will want to negotiate deals that help generate a reliable return from the movies they release, while retailers must be willing to experiment to find win-win terms for both sides. “Once DVD gets to 60 percent to 70 percent penetration and VHS settles into a niche category, then the deals can settle into a given range of pricing,” Adams said. “But it’s going to take a couple years of experimentation and adjusting to a rapidly changing picture.”
Several industry executives participating in this week’s VSM roundtable (see cover) see DVD revenue-sharing as part of an inevitable path toward stabilizing the rental business as it migrates toward DVD. “A test of a rental window appears inevitable,” said VSDA president Bo Andersen. “It must be accompanied by aggressive and equitable revenue-sharing terms and simplified copy-depth programs, or rentailers will underbuy.”
Other factors that will precipitate a rental window
**stores are starting to buy less high priced VHS= less revenue.
**A sad fact is that people are burning DVD's with DVD burners.
***international territories have a rental window.
This is a quote from an article in video business magazine.
"Even if consumer spending stays strong, the shift to DVD and cheaper inventory could make supplier revenue plummet, Adams said. In that case, studios will want to negotiate deals that help generate a reliable return from the movies they release, while retailers must be willing to experiment to find win-win terms for both sides. “Once DVD gets to 60 percent to 70 percent penetration and VHS settles into a niche category, then the deals can settle into a given range of pricing,” Adams said. “But it’s going to take a couple years of experimentation and adjusting to a rapidly changing picture.”
Several industry executives participating in this week’s VSM roundtable (see cover) see DVD revenue-sharing as part of an inevitable path toward stabilizing the rental business as it migrates toward DVD. “A test of a rental window appears inevitable,” said VSDA president Bo Andersen. “It must be accompanied by aggressive and equitable revenue-sharing terms and simplified copy-depth programs, or rentailers will underbuy.”