The promise of an Apple TV

Discussion in 'Apple' started by Sam Posten, Dec 12, 2011.

  1. Sam Posten

    Sam Posten Moderator
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  2. DaveF

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    Steve Jobs' biographical note about cracking the TV code has become the Fermat's Last Theorem of the technology market. I have no idea what they might have in mind. I want a bulletproof Tivo combined with an AppleTV. But that's obviously not it. :)
     
  3. Sam Posten

    Sam Posten Moderator
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  4. Sam Posten

    Sam Posten Moderator
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    Food for thought: What happens if Apple drops a 4k compatible Apple TV in mid march with graphics capabilities close to or even superior to Xbox One and PS4 for less than $200? Now add to that the potential for anyone to develop for it, with Unreal Engine and Unity middleware for dead cheap, for a $99 fee and apps can be put on it within hours?Does that change if it is small SDD based versus having a 3TB drive on board (with no user installable options?)
     
  5. DaveF

    DaveF Moderator
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    I've been saying Apple has a video game killer in the AppleTV, if they want to turn it on. Don't even need 4K. Just need a controller scheme and woo some top-shelf games.At 4K, is there a GPU that can power games at 30 FPS and make a $199 box profitable?All I can say is that Apple seems to not be interested. It's not surprising, since it's a big change for them. And there are some real challenges to figure out. But it's a big market.
     
  6. Keith Plucker

    Keith Plucker Screenwriter
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    Maybe that is something Apple is working on? Although there would still be all the other components like storage and networking, etc. that would make a low price like that a tough nut to crack.

    A $200 box, or even a $300 box, that could compete with a PS4 or Xbox One is probably unlikely if for no other reason that selling hardware at little to no profit, or even a loss, doesn't seem to be in Apple's DNA.

    -Keith
     
  7. DaveF

    DaveF Moderator
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    Despite the AppleTV, I can only guess that Apple doesn't want to be in the dedicated-purpose hardware business. They also don't seem interested in the content-creation business. Their apps are creation tools; they don't do games or entertainment apps.And of course, as Keith says, profit is king. They don't do subsidized hardware, which is a stable of video games consoles.
     
  8. Sam Posten

    Sam Posten Moderator
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    Clearly something big is coming!
    http://9to5mac.com/2014/01/28/apple-tv-graduates-from-hobbyaccessory-to-product-line-ahead-of-major-changes/

    Rumors, but.... Solid source, good ideas!
     
  9. DaveF

    DaveF Moderator
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    I'd probably buy that. I kinda want a new Airport router. And I kinda sorta want an AppleTV. And my current router sits behind on my TV hutch, by my AVR. Merging them, assuming the price doesn't go higher than the current AEBS, would be very attractive to me.
     
  10. Sam Posten

    Sam Posten Moderator
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    Add in a big hard disk for backups and DVR too =)
     
  11. Keith Plucker

    Keith Plucker Screenwriter
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    I wonder if Apple might simply be planning to use the same hardware for both devices (router & AppleTV) while continuing to sell them as separate products? From a manufacturing perspective, if the hardware was the same it would help keep costs down which we know is a priority for Apple.

    -Keith
     
  12. Sam Posten

    Sam Posten Moderator
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    I'm betting on convergence myself. It makes sense only if they can keep the costs down tho.
     
  13. Sam Posten

    Sam Posten Moderator
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  14. schan1269

    schan1269 HTF Expert
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    Was there much from Microsoft?

    Being the Seahawks...I would understand a downplay of hardware ads during the game.
     
  15. DaveF

    DaveF Moderator
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    MS had an ad showing how PowerPoint gives us better artificial legs for kids, or something, I think.Nothing from Apple.
     
  16. Sam Posten

    Sam Posten Moderator
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    If this is true, expect a repeat of iPhone:
    http://www.bloomberg.com/news/2014-02-12/apple-said-to-plan-new-set-top-box-amid-time-warner-cable-talks.html

    They will start with second tier cable providers first as the suits at Comcast don't want to be a dumb pipe the way the phone companies are now. The cable providers are jackasses but they aren't dumb. If the iPhone model holds, they will get steamrolled as their customers demand they give them access to the new way of thinking about TV that Apple will introduce. If what Apple's got cooked up ain't all that then the iPhone model won't work and the cable jerks will win.

    We'll see, and caveat rumor of course. But gosh do I want to see the cable monopolies squashed.
     
  17. DavidJ

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    I'm all for that too.
     
  18. Sam Posten

    Sam Posten Moderator
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  19. DavidJ

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    It'll be interesting to see what the regulators have to say about that.
     
  20. Sam Posten

    Sam Posten Moderator
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    Comcast already has em paid off =(
     

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