SamT
Senior HTF Member
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- Jan 21, 2010
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- Sam
They want to be careful about engaging in any bait-and-switch advertising, or those viewers that show up in week one may not return for week two.The early word is that this is much more of a dramedy than a comedy, with FOX's advertising really playing up the comedic side and downplaying the dramatic side.
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On hiring Jon Favreau, Jonathan Frakes, Robert Duncan McNeil and Brannon Braga to direct episodes:
"Those people are all from an era of sci-fi where it was a little more aspirational, it was a little more positive, it was little more fun, I think. I think we're kind of -- I am Hunger Games out. I think if I see one more dystopian movie about how bad the future's going to be, I'm just going to kill myself. It's just like, enough."