From Television Week (www.tvweek.com):
New Name for TNN: As part of a new branding strategy to draw more males viewers, TNN network president Albie Hecht announced in a conference call to reporters that TNN, The National Network, will be renamed Spike TV. The name change will take effect on-air Monday, June 16, and the network's new logo will be unveiled at the MTV Networks upfront presentation in New York City Tuesday, May 6.
"Today the first network for men has a name and it's Spike TV," Mr. Hecht said. "Spike TV captures the attributes and essence of what we want the first network for men to be. It's unapologetically male; it's active; it's smart and contemporary, with a personality that's aggressive and irreverent. It's a name we feel our audience will get and make a connection with. I like Spike! This is a first major step in our journey to super-serving men in a way no one has done before."
Mr. Hecht also announced the network's first slate of male-skewing programming, which includes partnerships with Men's Health magazine and CBS MarketWatch as well as a schedule of new series and specials geared to appeal to the wide range of men's entertainment interests.I wonder if this'll bring the end to that dreaded "black bar" at the bottom of the screen that we all love so much.