My vote goes to the Sony DVPN-S700P progressive-scan DVD player that MSRPs for a measely $299.95. This is a breakthrough product that brought Sony 9000/Toshiba 9200-level performance down to less-than-stratospheric prices. A superb achievement that outperforms Sony's pre-9000 flagship player, the DVP-S7700D. And a runner-up would be the new 47-inch, 16:9 Panasonic HD-capable RPTV, which brought digital television to the rest of us thanks to its sub-$2,000 asking price. Home theater, unlike so-called "high-end" audio, gets better as it gets more affordable. Now that's a trend worth supporting.