But here's the thing - I'm a 30-year-old single male who watched every episode of Conan's Tonight Show. I saw at least half of them when they aired at 11:35pm. My problem is that I don't have a Nielson box, and I wasn't counted. I actually showed up on the times I watched it on Hulu.com via website hit, but those don't count on Nielson yet. I sat through PLENTY of ads both on tv and online, and I can remember 3-4 that reminded me to pick up product or go see that movie (being in LA causes a lot of movie ads to be played at that time slot).
But I don't count, of course.
Nielson households are WAAAY to skewed towards married with kids. We single people don't get counted enough. And colleges (one of Conan's strength) where a group of single 20-something friends may get together and watch Conan on a dorm "family" room tv are neglected as well.
But I don't count, of course.
Nielson households are WAAAY to skewed towards married with kids. We single people don't get counted enough. And colleges (one of Conan's strength) where a group of single 20-something friends may get together and watch Conan on a dorm "family" room tv are neglected as well.