Who ever said that? You really need to stop thinking in absolutes, the world isn't as binary as you want to believe. I never said anything remotely like that and Apple sure didn't, they had been testing bigger screens for at least 4 years before they ever put one on the market. Why didn't they do so sooner? Battery Life Display Quality Developer Resources 1 handed use All of which were much more important to their customers than a bigger screen was. When they were able to deliver a bigger screen while ameliorating those other issues, they did. They perfectly handed 3 of the 4 and for most people the 1 handed use 'solution' was pretty good, and for customers like me who remained disappointed with it Apple let the device's other merits speak for itself. You are never going to make everyone happy but if you actually think about the device holistically and not just shove new features in every year because you can you'll do pretty good. And I said just that before I personally went to a bigger phone myself, that fixing those first 3 issues were more important to most users than pocketability or 1 handed use. I noted that bigger screens would be major boons to those with less than perfect eyesight and those who needed asian language character support. It's all about tradeoffs. It's a very dangerous trap to remain beholden to your most vocal users, even the smart and tuned in ones. How many Note users are outspoken about the genius of the pen input? Would you be surprised that over 80% of note users have NEVER used the pen? https://theoverspill.wordpress.com/2015/03/28/samsung-knows-how-many-replacement-batteries-it-sells-which-is-why-the-s6-doesnt-have-one/ Users are gonna bitch about everything, even me. But it's what they actually do or buy in the face of design decisions where things get interesting.