At least if this articles story comes true... Here's the article link, and my reply to the original newsgroup poster.. > http://www.accessatlanta.com/ajc/bus...5popupads.html > Sadly, this is already haappening. Ever watch that Redneck excuse for a Channel by the name of TNN? That annoying black bar at the bottom. >>None of this might be happening if traditional 30-second commercials got more respect. Many consumers treat them as an excuse to change channels. Advertisers worry they are losing their punch. And network executives fear commercial-skipping TV devices will make them obsolete.>> Here's a suggestion. If the commercial breaks come less frequently, and last no more than a minute or so, I'm less likley to change the channel, ala if I'm watching CBS. If they last two minutes, who cares? Just tape the show and FF through them. When the commercials become more important than the show, people tune out of both. This has to be frustrating to show producers as well. Their getting less time to produce a quality product, and what time they do have is now being interupted. All the more reason to watch TV on DVD now adays. Screw the commercials.