The Digital Bits next campaign?

Discussion in 'Archived Threads 2001-2004' started by Johnny G, Sep 7, 2002.

  1. Johnny G

    Johnny G Supporting Actor

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    I may be a bit premature but I'd bet any money that when 16:9 TVs get more penetration, there will be studios releasing 2.35:1 films "pan & scammed" to 1.78:1 just as TV broadcasters do for their so called widescreen channels.
    Just watch out for it & make sure the campaign's ready to go as soon as they do, this would be SO confusing to the average viewer.
     
  2. Brendon

    Brendon Second Unit

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    Johnny,

    It's already happening. Rush Hour is currently on BBC1 (I have the DVD already, just turned off my DVD player after a marathon Buffy sesh!). Rush Hour DVD & cinema, 2.35:1, BBC transmission (analogue & digital) 1.78:1 cropped.

    And now the TV's getting turned off.

    I love OAR films. The BBC only seems to love the bit in the middle of the picture, not the edges.

    Cheers,

    Bren
     
  3. Johnny G

    Johnny G Supporting Actor

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    It happens frequently on TV, that's why I said just as TV broadcasters do for their so called widescreen channels.

    It's just a metter of time before it happens on DVD.
     

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