Just kidding. Yesterday, my wife, daughter and I went to the outlets in Aurora, Ohio (to grab up a few items before we move back to Canada in a couple of weeks). While my wife was shoe shopping, I decided to visit the Bose factory outlet on site. My initial reason was to see if they carried any other equipment (I'm looking for a DVD player), as I saw someone come out with an Onkyo receiver. I did a quick check around and found nothing that interested me. As I was about to leave, a woman asked if I wanted to sit through a demo in their theatre room. I had some time to kill and, to be honest, I'd not listened to a (presumably) properly set up and calibrated Bose system in isolation (only some crappy set ups in Best Buy and Future Shop, where half the time things weren't even plugged in). You'd have to have been there to properly appreciate what I'm about to describe, but I'll do my best. The room was about 20'x15'x9'. There were four rows of chairs facing a white, painted panel of plywood/melamine (the screen). In the left front corner was a potted plant. Right next to the plant was a pedestal about four feet in height, with a standard bookshelf-sized speaker box draped with a black cloth. This was about 1 1/2' towards the centre from the left wall. In the right front corner was the same set up, minus the potted plant. In the centre, beneath the "screen", was a table with a similar sized box lying horizontally and draped with the same black cloth. To the left of this box was what appeared to be a DVD player stacked on a receiver. On each side wall, about a foot below the ceiling and five feet out from the back wall, was mounted a Bose "split-cube" satellite speaker. For this particular demo, I was alone, so I picked the seat that was as close to the centre of the room as possible. The lights were dim. Curious about the receiver/DVD unit on the table, I got up and went to examine it. It was a fake shell, the kind you see in furniture stores on display. Fair enough. The woman walks in, and begins to recite a prepared text. I tried not to laugh (and mostly succeeded, though I may have let out a small chuckle). I could see if the room had lots of people that the prepared text would be the way to go, but I was alone. She could have been a bit less robotic in her manner (but I digress--I wish I could remember her text, but suffice it to say it was as insipid as you might imagine). As she finished up, she went to the fake shell and PRESSED THE POWER BUTTON TO TURN IT ON (despite the fact she'd seen me examine it closely already and no one else was in the room). On her way out to start the presentation she told me she'd be back with a surprise. The presentation was a slide-show set to dialogue and music. Cheesy pictures of incredibly complex equipment setups coupled with others of a clumsy fool who knocked off his stand mounted speaker while chasing his dog were juxtaposed with others that showed a nice neat layout of living room that had sound without any apparent source. As part of the narration, the narrator actually said "Life-like sound should be heard, not seen." Various sounds and pieces of music were played over the system. Halfway into the presentation, a couple and their teenaged daughter came into the room. When the demo was almost finished, the woman came back with the "surprise". She went to the front, pushed each box into the pedestal, revealing the tiny sats (did the same with the centre). She then removed the fake shell from over the Bose amp/dvd unit. TA-DA!!! She explained that the tiny sats were the finest in available speaker technology and the bass module was like having a subwoofer, and more (more what, she didn't specify). We were then taken to another display with a widescreen Phillips TV, where we were shown the difference between the TV sound and the system sound. At that point, she asked if there were any questions. I thought I'd try something polite so I asked what the power output of the receiver/DVD unit was, intending to follow up with "Will the unit work with my speakers?". Her answer was Bose doesn't reveal specs of any kind to anyone, preferring that buyers judge by what they hear. I considered, for a moment, being a real shit-disturber, but found I had no real energy to waste on someone who'd fail to understand anything I would say. Sadly, I watched the others go to the cash with credit card in hand. For what it's worth, the sound of the system was not horrible. It wasn't great, but it wasn't horrible. I would equate it with my old Denon AVR1600, cheap Sony DVD/VCR combo and Harman Kardon HKTS6 sat/sub system (total RETAIL value~1000$US). However, for the Lifestyle 35 (the top of the line, according to the saleswoman) the factory outlet price was 2700$US (who knows what full retail in a regular store would be ). Oh yeah, I almost forgot. The second system she showed us was the 28 (I believe). Though she would not reveal the specs, she told me the receiver/DVD unit is the same in all the Lifestyle systems. The advantage of the 35 is SMALLER sats, with "crisper, cleaner sound". They were certainly smaller. As for crisp and clean, about as much as my HKTS6s, I guess. A couple of additional points. Bose claims (through her anyway) that you can only get surround from a non-surround source through a Bose system (someone should alert DTS and Dolby) and Bose has the only automatic room calibration system on the market (I guess Yamaha, Denon, Pioneer and others should stop making silly claims). All in all, a revealing look at the marketing machine that is Bose. If anyone has a friend or relative who is contemplating a Bose system, and they live near one of these factory outlet stores, I'd suggest going with them and then showing them something else (just don't let them go in there alone, they'll walk out poorer). I'd bet any HTIB over 500-600$US would easily match or outperform the 2700$US Lifestyle 35.