Jack Briggs
Senior HTF Member
- Joined
- Jun 3, 1999
- Messages
- 16,805
Surely most of you have seen it by now:
The scene is a crowded nightclub. A man emerges from the men's room, careful to look cool, hip. Yet people are noticing something untoward about him. Then another man walks out the men's room, effecting the same look-at-how-cool-I-am hipness. Yet a couple of women are pointing at him, with disturbed looks on their faces.
The next shot is of the man's crotch--he has clearly wet his pants. Then the voiceover kicks in as the scene cuts to a crowd of slack-jawed gentlemen in the men's room, obviously mesmerized by the images being displayed on a Zenith plasma TV, the inferrence being that Zenith's digital technology is so awesome that it makes people lose control over their functions.
My take: If this ad were shown instead as a "parody" cooked up by the writing staff of Saturday Night Live and broadcast as such on that program, I'd have an LOL moment. But as part of an actual advertising campaign for a respected manufacturer of DTVs, I wonder about it. I've worked as a copywriter, and I would never have seriously conceived of anything like this (for fear of losing my job, among other things).
Of course, the ad is tame compared to some others I've seen. Yet I can't help but wonder if this commercial will hurt Zenith more than help it.
What do you think?
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[Edited last by Jack Briggs on November 08, 2001 at 02:57 PM]
[Edited last by Jack Briggs on November 08, 2001 at 02:59 PM]
The scene is a crowded nightclub. A man emerges from the men's room, careful to look cool, hip. Yet people are noticing something untoward about him. Then another man walks out the men's room, effecting the same look-at-how-cool-I-am hipness. Yet a couple of women are pointing at him, with disturbed looks on their faces.
The next shot is of the man's crotch--he has clearly wet his pants. Then the voiceover kicks in as the scene cuts to a crowd of slack-jawed gentlemen in the men's room, obviously mesmerized by the images being displayed on a Zenith plasma TV, the inferrence being that Zenith's digital technology is so awesome that it makes people lose control over their functions.
My take: If this ad were shown instead as a "parody" cooked up by the writing staff of Saturday Night Live and broadcast as such on that program, I'd have an LOL moment. But as part of an actual advertising campaign for a respected manufacturer of DTVs, I wonder about it. I've worked as a copywriter, and I would never have seriously conceived of anything like this (for fear of losing my job, among other things).
Of course, the ad is tame compared to some others I've seen. Yet I can't help but wonder if this commercial will hurt Zenith more than help it.
What do you think?
------------------
[Edited last by Jack Briggs on November 08, 2001 at 02:57 PM]
[Edited last by Jack Briggs on November 08, 2001 at 02:59 PM]