Folks, I was reading in today's Sacramento Bee and there was an article by Sam Diaz of Knight-Ridder Newspapers syndication that said with advancing technology the entire idea of prime time television could be rendered obselete in about a decade. The reason is simple: the combination of view on demand technologies and digital video recorders will allow viewers to essentially download and view at home any program at any day of the week, essentially making viewing times as imposed by the broadcaster meaningless except for truly live events like sports, concerts and award shows. By the way, I believe that the concept of "sweeps" periods could be obseleted within the next few years. Improvements in ratings-measurement boxes used by Neilsen could make it possible to have "sweeps" level monitoring of program ratings year-round, and that will extensively change how the networks schedule programming. Indeed, it's already started to happen with the networks placing a lot of original programming during the summer months. Comments?