I was over at BestBuy the other day and looking (and dreaming) at Plasma TV's. They were displaying football on ESPN HD (Direct TV Feed I assume). The picture on this Tatung, (never heard of it) was amazing. And the price was something like $3,000. I can't be sure but,the price was so much lower than Sony, Pioneer or Panasonic that I noticed. Are these any good or you get what you pay for? I notice a lot of Plasmas from companies you never heard of before. I hope this helps to drive down the cost from the major manufacturers. Sony is nice but I believe they are overpriced. I will not be so loyal on my next purchases, as you see, I own all Sony now.