Well, I was debating on whether I should post this but here goes. If I put this in the wrong spot please correct it. I can say that Target stores are getting HD-DVD and Blu-Ray disks for sale. The new transition set which is coming up over the next week have HD-DVD Players, Blu-Ray Players as well as HD-DVD disks and Blu Ray disks on the horizon. This bodes ill news for standard DVD owners though because of the limited space needed for all three formats. While standard DVD does retain a major market share of shelf space I'm curious as to how HD-DVD and Blu Ray are going to fare. The main factor for me tends to be aimed at the price for the players. While I'm interested in both formats, I'm thinking that the two new formats are going to be a tough sell to the average consumer. Why? This is due to the fact that many current DVD owners can barely afford a quality DVD player and the two new formats are representing a new price war among all three formats which could cause a war among the pricing structure. This concerns me because of thsi pricing for the pplayers isn't availbel just yet but at the current pricing structure of at least $500 for the lower end player, the pricing tends to be a little out of the range for me. I love the packaging for the new formats but even with employee discounts, that price tag is a little way off for the average consumer. Has anyone else expressed any concerns regarding the price war among these formats and how you're going to get dragged onto this conflict?