I was at Target last night, as well as last week. Last week I switched the Widescreen editions of the film with the MAR editions (they had WS on the lower shelf) as I am wont to do. This week I noted that not only were they returned (no surprises here) to their original "Full Screen Prominence" display, but the sale prices had changed. Full Screen Edition: 17.99 Widescreen Edition: 22.99 That's a $5 tax on Widescreen, or a $5 incentive on pan-and-scan. I read today on DVDFile that both Target and Walmart orderred heavily on the MAR side, enough to cause LotR:FotR to ship 54% OAR 46% MAR. More in touch stores orderred widescreen closer to 8 to 1 over MAR. I've complained to Target for this attack on Widescreen, and I'd encourage others to do the same. There is no use complaining about how they orderred, but there is no excuse for their charging different amounts for a product with the same SRP and cost. Target Contact Web Page Target does not list an 800 number anywhere.