I wanted to throw this out for comments. I regularly visit suncoast in my town to check out the new releases. I am always discouraged by the prices that they set their new releases at. I was going to buy the firefly series box set but I was shocked to see the series listed at forty dollars. I went to Costco down the street and purchased it for almost ten dollars less. Now I know that you need to become a member at costco to shop there and pay the annual membership fee, but i have seen other stores sell new releases less than Suncoast's sale price. Another problem I have with Suncoast is how much their TV box sets are. Who in their right mind would pay 130 to 140 dollars for a Star Trek DS9 season set? I know that upon their release, the box sets go for 99 dollars at suncoast, but what about those people that were a little late in the game collecting a certain series such as STDS9 as myself and don't want to pay the $130? I hope i'm not opening up a can of worms, but i wanted to know how everyone else felt about Suncoast's pricing.