http://www.usatoday.com/life/enter/m...mer-movies.htm I am a first weekend moviegoer. I have been since 1989 when I saw Indiana Jones and the Last Crusade on opening day (a school night no less...I was a H.S. freshman). And now it seems, most of the rest of the country goes as well. For me, I just can't stand to wait! According to this article (and this summer's box office), studios don't care when they take a %50+ dive after the first weekend. They have made their money and their statement. They just want to "open." So why do we care. Why am I so worried? I think this is the future for the next several summers, and I think it will really hurt the quality (what's left of it). Well-written does not open a movie. "Concept" does. Or quick-cuts of neat CGI effects. Or a sequel to a comedy whose fanbase has grown on video. Skillful plotting and development don't sell in trailers. Imagery does. Skillful hype does. The future of the summers is hype. Dazzle them with a trailer, get the internet cranking with rumors, and open BIG. Who cares if they don't like it. The second weekend for us is the first weekend for someone else. Summer movies have always (since Jaws) been about showmanship, but there used to be love and craftmanship and caring there. Now it is the suits pressuring for the two-minute hook. It's not all doom and gloom, but I foresee a lot of summers like this one. Without A.I. or Moulin Rouge. And it worries me. I know that late fall and early winter are for the Oscar movies. I know that summer is for the "fun" movies. But not many of them were fun. The movies were a go before the script was started. And I am to blame. I went and saw them. Every weekend. Hoping for a jewel in the mix (which I got with Moulin Rouge). But the rest were, for the most part, soulless. Let me know what ya'll think. It's not quite the deathknell of Hollywood or good movies. Everything moves in cycles. But it's a beast, and it's here to stay for a while. Chuck P.S. I know there are good indy films out there. I mean summer movies. I LIKE summer movies.