I guess I can understand big stores. Normally when you buy somehing big at places like Comp USA, they'll ask for your receit and check to see if everything is in order. But why would a smaller store ask for your address and phone number? For instance, went into Radio Shack to get a simple 9 hour tape, and I Had to give out my whole address out once again. I went into the BookNook(Local Bookstore, non chain), and they asked for my phone number only. All I did was buy Attack of the Clones and the Michael J Fox Autobio... Anyone know the reasoning behind this? I'm curious . Now it's off to install my newly arrived TV Tuner. Thanks!