Most people were not even aware this masterpiece of modern cinema had been making the rounds in 70mm auditoriums late last year. Here in Los Angeles, there was just a single one-by-three ad in LA Weekly. New York fans got no warning whatsoever. When MGM still owned the film, the studio would trumpet loudly any reissue--including its most recent prior reissue back in 1996. What a blown opportunity: the chance to see a freshly struck 70mm print of 2001 with remastered sound--during the year of its namesake. My question would be: Why did Warner even bother with the entire process or reissuing the film if it was not planning to promote it--even just a little bit? Does the studio simply not care about this property? If not, then why not deed it back over to MGM? This film is simply too good to treat in so cavalier and apathetic a manner. Thumbs down.