Was 500 Million too much for Stern?? He hasn't even been on the air yet and he already more then covered half of the salary with new subscribers since he announced he was coming to satellite. Look at this way. 700,000 subscribers before Stern, 3 Million by the end of this year. Thats 2,300,000 or about 10% of his audience. Lets make it fair and say Howard has brought in 2 Million of those.. $13 a month for 12 months = $156 per subscriber per year x 2 million new subscribers = $312,000,000.00 (a % of that may not last the year so you can take off 50 Million and still cover half the deal). Now count in that Stern will have even more of his listeners join next year, Stern seems like a bargain. While XM will lower its monthly fees, Sirius should continue to add high end content and see who wins that war. Some actually say that Stern is the best thing to happen to XM, welcome to the SPIN ZONE.