What amazes me are movie pre-orders when it's just now opening in theaters!
Be nice if they made 4K/3D combo release. Don't know why they studios want to divide enthusiasts.
With the home video market fragmenting and dying out, and with windows from theatrical to home video rapidly shrinking, the strategy makes sense to me. Star Wars is supposedly coming out on disc in April, but for most movies, it's even less: a 3-4 month window from theatrical to disc and in the case of Fox, that's down to 2-3 months.
The most money the studio will ever spend on advertising the title is right now as it's about to open in theaters. Many people will leave the theater wanting to see it again, and having the preorder available now is a great way to capitalize on that.
Not to be argumentative, but don't we kinda know? Manufacturers are not supporting 3D in the home anymore - there is not a single 2017 model television in existence that supports 3D, and so far no 2018 model announced either. I think they didn't make the zillions of extra profit they expected to make overnight, so they moved on to the next thing. I'm grateful that we are still getting some releases, and I think overall there are too many SKUs for each movie title, but there doesn't seem to be an interest in reducing the number of product configurations available - at least, not by condensing them into a single package.
What doesn't make much sense to me though if assumedly the studios are trying to grow UHD which is still niche to enthusiasts, why cannibalize? The people who still buy 3D releases are likely the same ones who have also upgraded to UHD. Take me for example. I have 3D and UHD capability I'm always going to go with the 3D if I have to choose (because 3D is going to eventually cease on home video, 4K will remain even if it's not on physical media and also because I happen to like 3D). It just seems to me like there's no reason not to package the 4K and 3D together. It reduces the amount of SKUs you need to have, it works perfectly for those who are dual equipped and even if you don't want the 3D disc, well....many times you buy a UHD you're getting a Blu-ray Disc you already own. And it's not like the price of the UHD would go down if the Blu-Ray disc weren't included
Honestly, I think a lot of these home video choices are poorly conceived and are ultimately shortening the lifespan of physical media - which is still a revenue source for them. Even if it's not as lucrative as it once was, I wouldn't throw away a revenue source.
Sadly, Disney in particular has assumed the "home run every time" philosophy with its theatrical movie slate, so it's doubtful that they would be interested in anything marginally profitable in its home video division.
I thought the 3D was outstanding. Lots of depth, separation of objects and layering. And there were several effective moments when a character would reach out and that hand would come up to and just past the screen.