www.superherohype.com The announcement we've all been waiting for! According to Variety, Spider-Man will hit DVD & Video on November 1st - that's a Friday! Here's clips from the article... "Spider-Man" will swing into videostores Nov. 1 with lofty expectations from Columbia TriStar Home Entertainment, which is mounting the studio's biggest marketing campaign, valued at more than $100 million. Executives are certain that the $400 million superhero film will surpass "Men in Black" to become the bestselling DVD by any studio to date. But they want to fly even higher, setting their sights on surpassing the home rental biz's all-time top seller, "The Lion King." That would mean selling nearly twice as many copies of Spidey as "Men in Black," which is estimated to have sold 15 million-16 million. Company is giving "Spider-Man" an optimum and rare Friday release date that will capitalize on Halloween night retail events and four full weekends of sales leading into the Thanksgiving holiday. The video division is continuing corporate marketing partnerships that "Spider-Man" had during its theatrical releases with Cingular, Dr. Pepper and Carl's Jr./Hardees. Combined with other partners to be announced, the marketing campaign will involve $45 million in media buys and overall promotions that create 8 billion impressions and increase the value to more than $100 million. The studio's introductory DVD version of "Spider-Man" will be a two-disc set chockfull of extras, including Tobey Maguire's costume, makeup and screen tests that reportedly were the turning point in convincing director Sam Raimi that the thesp could pull off the physicality of the role. Columbia TriStar Home Entertainment manager of worldwide DVD content Javier Soto said the "Spider-Man" DVD also will provide an extensive history of Marvel's superhero character. In addition to interviews with Marvel's Stan Lee and many of the artists who worked on "Spider-Man" comics, company was granted access to the Marvel archives in order to present galleries of drawings and collections of Spider-Man's loves and enemies in the comics.