My HS10 arrived last week and all I can say is WOW! I'm projecting it onto a 90 in. diagonal screen and the colors and size are great. As far as black level, when the image is predominantly bright, blacks look black. When it is predominantly dark, the blacks look dark gray. I plan on doing the Smart TV calibration, but won't get around to it until after the holidays. I'm a video producer and rather than order from a regular retailer, I called a Sony broadcast dealer for my area and got an excellent price ($2,460). You don't have to be in the biz to get that rate -- anyone can call. I'm not sure of the policy here regarding the posting of dealer info., so if you want to know the details just email me.