Just caught this, and surprised it didn't get brought up yet. Sony's releasing a BR PC Drive capable of reading/writing BR, DVD, and CD's at the end of July, including DL BR support. Pricing is $750 USD. Of course, it requires a HDCP compliant vid card and display, but for HTPCers and the few people who watch media on the PC, this is something interesting. No word yet on what software is being used for playback, or whether it's constrained without Vista. Not sure if the existing DVD playback software is capable of handling HD output, perhaps someone here knows if media player, Win-DVD, or PowerDVD is capable of the task? I never thought I'd say this, but I believe that so far Sony's pricing for a BR drive is the lowest. I think the other announced/released drives are still $1k+.