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Sony Pictures CEO Says Studio Will Use AI To Make Movies In "More Efficient Ways" Moving Forward (1 Viewer)

Dead2009

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Sony Pictures has made a bold statement by confirming it will use Artificial Intelligence to produce future movies and TV shows.

Chief executive Tony Vinciquerra recently attended an investor conference in Japan and told attendees that the studio is "very focused on AI" as they look to cut costs.

"We'll be looking at ways to use AI to produce films for theaters and television in more efficient ways, using AI primarily," Vinciquerra said.

He'd later add, "The agreements that came out of last year’s strikes and the agreements that will come out of the IATSE and Teamster [negotiations] will define roughly what we do with AI."

He's referring to the ongoing negotiations between Hollywood's major crew union and top studios; the fear is that AI tools like OpenAI's "Sora" will undermine labour from crewmembers and talent. Now, the IATSE hopes to secure the same guarantees as actors and writers following the SAG-AFTRA and WGA strikes.

Like it or not, studios are becoming increasingly reliant on AI; it was only last year that DreamWorks founder Jeffrey Katzenberg suggested it would likely cut the costs of making an animated movie by as much as 90%, with only 50 artists needed to create them in place of 500.

As for why Sony is heading down this route, The Hollywood Reporter believes it may come down to a series of commercial disappointments, including Morbius, Madame Web and, if we had to hazard a guess, Ghostbusters: Frozen Empire.
 

Sam Posten

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Of course they are. Anyone who isn’t leveraging AI is going to be left behind. It’s not going to be as big a transition as the first PCs or the introduction of the web browser, but it’s going to be everywhere and will change every industry. And those railing against it are going to make the Luddites look like early adopters

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TravisR

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This horror show is what the recent Hollywood strikes were about. Humans make art and not AI. This ultimately isn't even about AI or utilizing a new technology, it's solely about corporations trying to make things as cheaply as possible and paying less people to save money. The studios that embrace this nightmare will somehow be surprised when they find that you don't get more with less.
 

jcroy

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Heh.

Wonder how soon we will see an AI conjuring up the next "Snakes on a Plane" type experimental failures.

:rolling-smiley:
 

mskaye

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Carl David

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Lol.

Good luck with that.

Hollywood has been pushing CGI for a while now with the aim of replacing actors.

Obviously, their thinking behind this is eventually they can churn out movies without having to pay huge salaries to A-Listers.

The problem is they can't even put out decent movies with the best actors currently.

The Furiosa box office fiasco is just one of many recent flops.

Perhaps Sony should start in their efficiency drive by hiring talented screenwriters instead of third rate hacks pandering to studio propaganda agendas.

 

Desslar

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It seems like whenever AI and Hollywood are mentioned, the automatic assumption is that the studios are out to replace actors and writers.

Maybe one day they will, but in the meantime there are lots of movie production tasks that AI could make more efficient. For example, I could imagine AI cranking out a very detailed storyboard for a script in no time at all.
 

Robert Saccone

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It seems like whenever AI and Hollywood are mentioned, the automatic assumption is that the studios are out to replace actors and writers.

Maybe one day they will, but in the meantime there are lots of movie production tasks that AI could make more efficient. For example, I could imagine AI cranking out a very detailed storyboard for a script in no time at all.
Interesting thought about AI doing storyboarding. The studios have man many movies that have already been storyboarded to train the software on, curious to see if the artists who did those storyboards, if still around, would raise a huff.
 

ManW_TheUncool

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It seems like whenever AI and Hollywood are mentioned, the automatic assumption is that the studios are out to replace actors and writers.

Maybe one day they will, but in the meantime there are lots of movie production tasks that AI could make more efficient. For example, I could imagine AI cranking out a very detailed storyboard for a script in no time at all.

True dat... although at least some of their (but maybe not Sony's) recent uses of AI probably contributed to bloated budgets.

Didn't much of the age-related CG manipulations of recent big budget movies like Indy 5 and Furiosa use AI for such or am I mistaken?

Of course, there's usually a lot of (essentially) R&D costs involved in the use and perfecting of new tech, which has basically been a huge part of the issue w/ bloated budgets on most CG/VFX-fests of the last 2-3 decades...

Much like w/ the art itself, it isn't the tools that matter most, but how they're actually being used and for what actual artistic vision... Brute forcing or "shoehorning" things usually won't yield the desired results...

_Man_
 

Jonathan Perregaux

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I would use AI to critique any script treatment or actual screenplay. Too many bad movies had issues that could have been fixed “in the typewriter” long before lensing begins.

Screenwriter: “Analyze my screenplay for problems…”
AI: “Trite, rhetorical, clichéd… inane!”
Screenwriter: “Yeah, okay thanks Damien.”
 

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