The Sony is very competitively priced at $300 for a UHD player. That's the same price as the new LG UHD player and last year's Samsung UHD player, much less than last year's Panasonic UHD player, and a little over half the price of the Oppo. It also plays SACD and DVD-Audio discs, which the Samsung, Panasonic and LG do not. The one thing that the Oppo and LG models have over the Sony is the commitment from the manufacturers to provide Dolby Vision support on those players with future firmware updates. Sony has made no official announcement regarding eventual DV support on its player, although the hardware will support the format.