Sony challenges Apple with new 20GB music player No native MP3 support? You have got to be kidding me. I wasn't surprised when Hi-MD didn't support MP3, but now they've finally got a hard-drive player and MP3 has to have another lossy conversion to ATRAC if you want to play it on this player? Do these people even realize that MP3 is the de facto personal storage standard for music? On top of all this, it won't play protected AAC or WMA, so you're stuck with Sony's proprietary music store, resulting in three formats for purchased downloaded music (two was bad enough). The insider scoop on what’s so very wrong with Sony Old article still relevant: The Civil War Inside Sony Sony needs to sell their record label and focus on Consumer Electronics without conflict. No wonder Playstation 2 is where they make their money.