SONY BOLSTERS BLU-RAY DISC PLAYER LINE WITH TWO NEW MODELS Adding ES and Step-up Models with Advanced Audio Codec Support DENVER, Sept. 5, 2007 (Booth #600) – Sony introduced two additional Blu-ray Disc™ (BD) players today offering a full range of features. Optimized for the home theater enthusiast and designed with input from dealers and consumers in mind, the new BDP-S2000ES model is the first Blu-ray Disc player in Sony’s “Elevated Standard” (ES) line. This model, as well as the new BDP-S500, which complements Sony’s current BDP-S300 BD player, features full high-definition 1080/60p and 24p True Cinema output. They support 7.1 channel linear PCM and Dolby® TrueHD, Dolby® Digital Plus, as well as dts-HD™ High Resolution Audio bitstream output via HDMI™ (ver1.3). “Consumer support of Sony’s Blu-ray Disc products has been outstanding and the new models are targeted to satisfy the demand of those who crave an even greater level of entertainment and performance,” said Chris Fawcett, vice president of marketing for Sony Electronics’ Home Product Division. “From the enthusiast level of our ES line down to the entry-level models, our commitment to the finest quality video and sound delivered by the BD format has never been stronger.” The BDP-S2000ES model features dual shield construction, which prevents dust from collecting on the BD drive, and a rigid drive bracket to minimize vibration. The player also sports a rigid beam chassis that reduces internal vibration, improving playback. Similar to other Sony ES products, the unit’s aluminum insulator feet help isolate the player from external vibrations, while separate audio and video boards deliver better sound and picture quality. The unit also includes the IR-in feature for custom installation market. The BDP-S2000ES and BDP-S500 units both offer 7.1 channel Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution Audio bitstream output, which is optional specification of HDMI ver1.3. This makes them a perfect match for the recently announced STR-DA5300ES and STR-DA4300ES AV receivers, which also feature the ability to decode the advanced audio codecs. The new BD players also feature Dolby TrueHD, along with the Dolby Digital Plus and DTS-HD High Resolution Audio decoding function via HDMI, to offer a better sound experience with existing receivers. The Blu-ray Disc players feature 1080/60p and 24p True Cinema output. They are compatible with most standard DVDs and feature 1080p upscaling through HDMI to capable HDTV sets, improving the picture performance of existing DVD libraries. The new players support AVCHD discs encoded with x.v.Color™ (xvYCC) technology, an international standard for wide color space. The standard expands the current data range of video by about 1.8 times, allowing the players to output more natural and vivid colors similar to what the human eye can actually see. The players also feature compatibility with an array of video formats, including BD-R/RE (BDMV mode), DVD+R/+RW, DVD-R/-RW (Video Mode), CD, CD-R/RW (CD-DA format), MP3, and JPEG on DVD recordable media. Both the BDP-S2000ES and BDP-S500 players incorporate BRAVIA® TheatreSync™ through HDMI. This allows for integrated operation with a compatible BRAVIA flat-panel LCD HDTV sets and audio/video receivers. With the touch of a button, you can easily power on and synch the inputs of compatible Sony AV devices connected to the players via HDMI for hassle-free enjoyment of high-definition Blu-ray Discs. The units offer optical and coaxial digital audio outputs, along with 5.1 channel decoding capability for backward compatibility with existing A/V receivers. The new BDP-S2000ES and BDP-S500 players will be available this fall for about $1,300 and $700, respectively. They will be offered at Sony Style stores, online at sonystyle.com, at military base exchanges, and at authorized retailers nationwide.