Sony 40" Flat Screen Tube TV. I don't know when this set is supposed to be released, but I just saw one today at lunch. The Wiz store located in the Garden State Plaza mall, Paramus, NJ. Side note: this is the mall you see in various Soprano's episodes. The saleperson I spoke with claims their rep got them this early demo model to gauge customer response - none were in inventory for sale. Price of $3499 + $399 for stand. You have to buy stand as TV is shaped funny, and I remember reading it's supposed to weigh 350lbs. So total list price here is really $3900. Picture. Typical of larger tube sets, so-so gemoetry and bad convergence. Brightness, colors and blacks were great. Not to mention the nice size. Demo. I was able to check out the set performing 3 ways. (1) HD. The set was flanked by HD RPTV's playing the now famous college football (sencore drive) demo loop. The Sony looked really nice, nicer than other tubes I've seen play this demo. (2) Cable. TERRIBLE. I really hope this was due to a bad signal feed. The Wiz stores usually have very nice cable feeds, as they are owned by Cablevision, but this looked like a snow storm - no exaggeration. (3) DVD. Salesperson found a WB demo DVD. It may be due to a juiced bit rate used on this demo DVD, but HOLY COW it was nice. Lots of detail. Also, I think I remember reading from the press release that this set was supposed to have a firewire input jack (first one?). Unfortunately, the set's size & weight prohibited me from moving it around inorder to get a look at the back. That's all for now. Gotta love NJ. Rich B.