I was hoping to get a little advice/information on some of the LCD tvs. I have a hard time comparing them since I don't know what alot of the information means. Heck, it took me 3 days and a few phone calls just to find out that the only difference between the Sony XBR2 and XBR3 is the fact that the XBR3 comes in piano black and costs alot more. (Direct from a Sony rep!) So, here is my questions. I am buying an LCD, 40-46 inches. Because of lighting, LCD is my only choice, no plasma here. I had my heart set on a Sony XBR3, but I was looking at the Samsung LN-S4695D and was wondering how much of a picture difference there is with these two. The price difference is big, but I have been told that the Sony name alone makes the price go up. Also, I have been told that if I buy an LCD tv, but I don't have HDTV cable, then alot of my channels will look even crappier than they do now? I do have digital cable, but I am not interested at this time in moving up to the HDTV for price reasons. I was also then told by someone else that this is only true in some televisions and that the processor in the XBR evens the signal out so I will get at least the picture quality I already was. I'm in the dark here, and any and all advice and information would be greatly appreciated. With all of the presidents day sales coming up, I would like to have a firm decision in mind of which brand/model I want to get. Thank you in advance!