I was at Fry's electronics yesterday to pick up a few DVDs when I noticed a young man (20ish) going through a box of Cold Mountain DVDs when there were plenty on the racks. When an employee approached him and asked if she could help him, he said he was trying to find a full screen DVD of Cold Mountain. The employee responded that the wide screen version was the only one available. He mumbled something under his breath and walked away ..... without a Cold Mountain DVD. Which goes a long way in explaining why many studios (hello Columbia, MGM and Artisan) are still doing full frame efforts only on certain films. So much for the theory that if only wide screen were available, consumers would be forced to buy them.