I woke up early today about 3:30 am and while running around the dial on the TV I came to SpeedVision where they were showing a Bose infomercial on the Acoustic Wave speaker system. This is the one that looks like a bent briefcase and has a 7 foot long tube curled around inside it. The production was one of gloss with little substance and seemed to aimed at the novice audiophile (anyone still use this word?). 1970's - High end speaker system 901's. 2000's Late night infomercials hawking $1,000 systems that deliver much less sound than systems costing half the price. Question, when did they change? and why? I thought the idea of a stereo system that combined direct and refective sound made a lot of sense but the company seems to be stalled with 70's technology. Am I missing something or what? Is my 1970's assesment wrong? I am hoping for some insight into what I perceive as a change in marketing during the last 30 years, rather than all out Bose bashing. just curious.