We can't the cord as long as the cable company owns the internet connection. Lose revenue on cable - raise it on internet. It's a myth.
I suspect it’s a typo in the Verge article (2.2MM instead of 22.2MM)"To put the scale of the potential threat of cord-cutting in perspective: for more than a year now, Netflix has had more subscribers in the United States than cable television, and the speed of changeover is only increasing. According to eMarketer, an estimated 22.2 million people switched from cable subscriptions to streaming content in 2017, a 33.2 percent growth over the previous year."
I think this is the issue -- there is no way this paragraph and the OP can possibly be reconciled with some real fuzzy math and/or incredibly poor mis-use of statistics. If Cable/Sat were losing 20M per year, then there would be something to worry about with a starting base of 100M, but I'm going to say this article is incredibly wrong. I think I'm going to trust Bloomberg a bit more on this issue since it seems to fit the actual households I know.
What could they have possibly meant?
22.2M people switching, but neglected that 21M switched from streaming to Cable?
22.2M people added streaming and most kept their Cable too? Sounds more like it though it doesn't seem to indicate Gross/Net movement.
22.2M people added streaming, but 21M of them just switched from one streaming service to another rolling those Free Month offers over and over so they never have to pay for any service.
I'm not saying at all there aren't some people who legitimately have cut the cord, but the hordes of people running for the exits seems to be
far exagerrated over the actually real numbers. I have seen those 10-20M+ numbers in other articles however, but the context almost always seems to be missing.
If the CableCo add $20 to a monthly Internet Only fee for unbundled invloce compared with the bundled price of TV+Internet at a higher monthly charge, but having to pay subscriber fees to a dozens of networks, they may actually have lower Gross Revenue but significantly higher Net Revenue in the end. In the end they may be perfectly happy to off-load the TV part of the business until a real Internet broadband competetion shows up.
The projections for cord cutters in 2018 was projected to be 5.3MM (or a number close to that) which would represent quite the acceleration of it turns out that way.