Sirius Satellite Radio Ends 2003 With 261,061 Subscribers (1 Viewer)

[Joshua Clinard]

772% Increase Over Previous Year Due to Heavy Holiday Sales

LAS VEGAS and NEW YORK, Jan. 7 -- CES -- SIRIUS, known for delivering the very best in commercial-free music and premium sports entertainment to cars and homes across the country, today announced that it ended 2003 with 261,061 subscribers, up from approximately 30,000 subscribers at the end of 2002. This represents an increase of 772% over the year-ago figure. SIRIUS added over 100,000 subscribers in the fourth quarter of 2003 alone, due to increased sales at retail during the holiday season.

"Satellite radio was clearly one of the outstanding items at retail this holiday selling season," said Joseph P. Clayton, President and CEO, SIRIUS. "SIRIUS products sold nearly as fast as stores could get them on the shelves, and our new transportable Plug & Play products sold exceptionally well."

This holiday season marked the first time that SIRIUS had a full complement of products to offer, especially in the transportable Plug & Play category. The Plug & Play satellite radio products can be moved from the car to the home, boat or RV, with special docking kits that install easily. According to company officials, SIRIUS' new Audiovox Plug & Play product was a best seller, and exceeded sales expectations in the retail market.

"During 2003, we not only refined our 100% commercial-free music offering, but we also added more sports to our line-up, which now includes the NBA, NHL and NFL," added Clayton. "SIRIUS is now the official satellite radio broadcaster of the NFL, and we'll be broadcasting their games beginning next football season. We believe that our tremendous selection of music, news, sports and original programming firmly positions SIRIUS as the premium content provider in satellite radio, and we also believe that this is increasingly being recognized by consumers."

 

[David-S]

other random news I thought was neat (or important)



And:

Stream Changes
(In addition to this they've moved "The Pulse" to //9, and say it will re-focus on 90's programming


SIRIUS Love // 3 serves listeners with music that says it all when words would otherwise get in the way. This stream focuses on soft pop music from four decades, featuring positive love songs from artists of every genre and every generation. Leave the breakups and heartaches behind. It's the ideal stream to set a romantic mood.

Classic Vinyl // 14 features early classic rock from the genre's most formative years: the mid-'60s to the late-'70s. Tune in for artists including The Rolling Stones, The Beatles, Led Zeppelin, Pink Floyd and The Doors.

Classic Rewind // 15 plays the most recent classic rock from the late-'70s through today. Music from the likes of Boston, Queen, Bruce Springsteen, The Police and Tom Petty rock all day long.

Buzzsaw // 19 features hard and heavy classic rock from artists including AC/DC, Ted Nugent, Aerosmith, Rush, Ozzy Osbourne and Van Halen.

Faction // 28 delivers a fierce mix of hard rock, hip-hop, and punk. It's geared towards a young male audience with a passion for both rock- and urban-based music styles that is not being served by traditional radio.

Chill // 64 presents music defined by its mood and driven by its tempo. Chill features electronic-based music including Moby, Massive Attack and Groove Armada along with mellow songs from such artists as Coldplay, Radiohead, Dido and David Gray.

SIRIUS Pops // 86 plays classical music favorites that everyone can enjoy. SIRIUS Pops features the greatest hits of classical music. Listen to the Boston Pops, Andrea Bocelli, James Horner, Sarah Brightman, the Cincinnati Pops, Pavarotti, John Williams and Yo-Yo Ma.

Tropical // 92 is a musical experience dedicated to Caribbean dance rhythms, featuring artists from Marc Anthony and Celia Cruz to Tito Puente.

They're also splitting into 2 comedy channels, and adding EWTN (Catholic programming)

 

[Joshua Clinard]

Thanks for posting that David. I will love the new comedy channel.