It looks like Robert Rodriguez's next 3-D movie (ADVENTURES OF SHARK BOY AND LAVA GIRL in 3-D) will hit theaters on June 5th. Starring David Arquette, Kristin Davis and George Lopez.... Besides the tired premise, silly title, and a release date way too close to STAR WARS III, it looks like Rodriguez is also unfortunately making a big mistake by opting for a red/blue anaglyph 3-D release again. The anaglyph system has always been shunned by Hollywood, having been used in only two major studio features (FREDDY'S DEAD and SPY KIDS 3-D) and a handful of low budget features, usually for flat movies with short 3-D sequences inserted. All of the major 3-D movies in the 1950's and 1980's boom periods (and in between) were shown in polarized, clear glasses format. A few have been (badly) converted to red/blue for midnight screenings and TV showings though. While much simpler to exhibit, these versions are real eyesores and are not at all representative of what the films are supposed to look like. Rodriguez is using Cameron's digital 3-D cameras, and the movie could easily be made available in the much higher quality polarized prints in a combination of both 35mm and IMAX formats instead of (or in addition to) the red/blue anaglyph version. With the successful IMAX release of THE POLAR EXPRESS showing the today's audiences what a 3-D feature is supposed to look like, I can't imagine anyone getting excited about another anaglyph film. Reportedly nearly $20 million of the $112 million box office take has been generated by just 66 3-D screens, while the rest has come from over 3000 flat screens. Do the math! People respond to quality 3-D. I think Rodriguez would be smarter to release his film flat in most theatres and do a high quality polarized 35mm/IMAX 3-D release in a couple of hundred theatres who can handle it. This number could easily be expanded to 1000 screens with a little bit of will and a moderate amount of expense in plenty of time for next summer's release. Disney could even re-release SPY KIDS 3-D in the higher quality format as part of a double bill, allowing auidences to see the film in full color good 3-D for the first time. James Cameron's BATTLE ANGEL is also coming in 3-D, and all reports show he will thankfully insist on polarized only presentation. There's been talk of FINAL DESTINATION 3-D, but I don't think that is official yet. It is likely that more CGI family films will get an IMAX 3-D version in the future as well. With some real 3-D features brewing again for the first time in 20 years (IMAX documentaries are fun but don't count!) I hope that filmmakers, studios and exhibitors realize it must be done right and that anaglyph is NOT the answer. Hopefully someone can get through to Rodriguez and tell him he got away with anaglyph once, but doing it again isn't smart and will only sour people to 3-D. See THE POLAR EXPRESS in polarized IMAX 3-D to see what Hollywood needs to be doing.