I wish I could have gotten this deal before my purchase. For example I purchased my Sony 50WE655 at CC for a terrific $2639.00, with the Sears deal I could take in the current CC internet price of $2699.00 plus get the additional 10% of which would make the total $2439.99 and if you are cagey enough to take the BB 10% coupon and add that in that would be another $244.00 off, I dont know if they will except this but it is worth a try. Imagine getting that tv for $2196.00. This will go for all other tvs as well, I just mentioned tha Sony because that was my purchase. Good Luck, you lucky bastards.