After much consideration I have decided that this is the best value 27" flat screen available. The 16X9 mode in a TV that costs only 549 canadian really sealed the deal. Also, I have heard that the Quality of Samsung products is really quite good these days. I have a question about calibrating the colour and brightness and so on. I want to do it all without entering service mode or anything like that. I am not comfortable doing that, and don't want the hassle. Also, I am not wanting to buy a calibration DVD or anything. Can anyone point me to a good resource for calibrating TVs wihtout using any kind of extra "tool", or better yet, maybe someone has this TV or a similar Samsing model and can simple tell me what setting you recomend.