First off, let me tell you that my last TV was a Sony 57" CRT based RP HDTV, and I thought it had a great picture and that is my basis of comparison. Secondly, let me also say that I only did very basic calibration on the new set with my Avia DVD. I only tweaked Contrast, Brightness and Sharpness. Color and Tint were left alone. I also used my Xbox 360 for most of my impressions. After going back and forth between 720p and 1080i on the Xbox, I decided that 720p being converted to 1080p by the TV looked better that the Xbox converting 720p to 1080i and then the TV converting 1080i to 1080p. The first thing I noticed about the set was the blacks. They are BLACK. The "up to 10,000:1" contrast ratio is working for me. Looking up at a black night sky and seeing perfectly crystal clear, pure white dots with no blooming was incredible, it really looked astonishing. One thing I found strange was during the calibration test when you turn up the contrast until the whites "bloomed" on the Avia disc, this set wouldn't do it. I cranked the Contrast to 100 and NO BLOOMING. Wierd. So I just eyeballed it. I think I ended up around 60. Ok, next is color. One word: BRILLIANT. These colors are so vivid. So vibrant, without being overly done. No hint of "red push" from what I can see, but I don't have the best eyes either. Shaprness. Well, I turned the "sharpness" down to about 30. This set's picture is sharp as a tack. Edges are RAZOR sharp. I guess the fact that there's no convergence of three colors with DLP helps with edge shaprness? Game Mode: It's got a special mode for games. The description says that is "speeds up the video processing" for games. I am assuming that this is for those who experience lag in games. I have not noticed any lag, nor have I noticed any real difference in PQ, so I leave it off. I assume it just turns off the DNIe processing. (which is amazing, BTW) DNIe: This is pretty good stuff. You can turn on a demo where only half the screen gets processed and half doesn't. It makes a big difference in the brightness of whites. Whites are WHITE when it's on. DNR: I'm not sure about this one. I left it on, but after turning it on and off, I think I might turn it off tonight. The one complaint I have so far is this: Sometimes, I can see almost a shimmer in the center of the screen. NOT the rainbow effect. I have seen this on LCD sets too. It's like almost a sparkley area in the center of the picture. Like someone shot a mist of water on it. It only occurs when there's a bright flat color there. I can't really see it most of the time. No biggie. One other thing I noticed on the Avia disc: Some of the video looked bad. I saw the "macro blocking" that some have mentioned on Sammy DLPs. I do have a DVD player with the (in)famous Farjoura chip, or whatever it's called. Is it really the chip? Who knows. I'll watch a few movies tonight and update tomorrow. Overall impression so far: I am VERY impressed. Love the PQ. Love the cabinet. Feel free to post any questions, and I'll try and answer as best I can.