Went into BB today to pick up a belt clip for my cell phone and much to my surprise the Samsung Blu-Ray player was on display hooked up to a 40" Samsung LCD TV. I was standing there looking at it when the salesman came up and asked if I had any questions. I said, "no I'm just checking out this new player" and he said that it will look even better when they're able to demo an actual Blu-Ray movie on it. Right now they are running a demo disc, but he said they had movies in the back ready to be put on the shelf tomorrow. I didn't ask which ones, but I wasn't aware there were even going to be any Blu-Ray titles released on 6/20. Anyway, I'll probably stop back in there later in the week to see how it looks. Interestingly enough, the Blu-Ray setup took the place of the HD-DVD display which was nowhere to be found in the store now.