Just got back from CC. I purchased a 51S500 for 2299 plus a $100 gift card for Thurs delivery. I will probably sell the card for face and save up for a Denon 2803. Next purchase: Pioneer DVD-563a I am going to purchase the Avia DVD to tweak it a little. Does anyone with a 57s500 or 51s500 have some recommended settings(contrast, sharpness, etc.) for this TV? Much appreciated!!