My brother-in-law just got a 50" Runco Plasma. I was impressed with the picture detail and how it's CineWide feature can stretch any SD image into the 16x9 space with (to me) no noticable distortion. Even SD tv channels looked pretty good. Once I found out how much my brother-in-law paid, ouch! Still, the set was amazing. I have searched this and other sites to find out more about Runco plasma and their lcd screens but have not found much useful information. Should I go the Runco route or is there something similar but for less money out there? I know many here like the Elite and Panasonic sets. Can those sets stretch images with little or no distortion like the Runco sets? Thanks for the help!