For those of you who saw "Rudolph" on CBS last night, you may have figured out the 40th anniversary broadcast had no sponsor. That is the problem with these kinds of classic shows on network television nowadays, that it is hard to find a sponsor when there is lack of interest in these kinds of shows. So, as a result, IMHO, in order to offset the lost sponsor revenue, CBS had to give free advertising time to fill the commercial breaks to "the usual suspects". Those suspects generally are McDonalds, General Mills, and a major movie studio (in this case, it was Paramount for its upcoming release "...Unfortunate Events"). CBS is losing money when it airs shows like Rudolph without a main sponsor. Of course, had FOX aired it instead, it most certainly would have found a sponsor. CBS might as well have given up advertising time to the Ad Council (for PSAs) rather than go through the agony of finding sponsors.